financial literacy

Assessing Investment Risk With Andy Tanner

TWS 3 | Risk Assessment For Investments

 

Making smart, worthy investments is all about the preparation – the research and the analysis. This is why risk assessment for investments is such a crucial part of the process of deliberation. One bad investment could set you back a whole lot. Andy Tanner is a renowned paper assets expert and successful business owner. Andy speaks to Patrick Donohoe about what you have to be looking at when you’re making a big choice about an investment. Let Andy teach you some of the techniques that will help you make smart investments.

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Assessing Investment Risk With Andy Tanner

It’s an honor to interview Andy Tanner. Andy is a Rich Dad advisor. He is the author of 401(k)aos as well as Stock Market Cash Flow. He was also the host of The Cashflow Academy podcast. Andy’s been on here before. He is a good friend of mine. We get to do some things with our families together. We have these marathon meetings whenever he comes in to do a show that lasts up to 4 to 5 hours. Andy is someone that I have a tremendous amount of respect for. He has principles as his foundation, as well as his personal values that I have tremendous respect for, but yet he continues to change.

How he changes is because of the environment that he’s in. For those of you who are not familiar with Robert Kiyosaki, he’s the author of Rich Dad Poor Dad. As an organization and as a philosophy, they are constantly growing. They do not conform to the status quo. Even though Andy has an incredible foundation, he continues to be challenged and refined because of him being the paper asset guy. He’s written extensively about markets and the role that they play as well as how to capitalize from an investment standpoint on it whether it’s up, down and sideways. Andy and I have those discussions on. You are going to enjoy it. I know he has several free resources. However, his bread and butter is a paid membership course where he mentors you directly. Andy is a great guy. You are going to love it. We have a cool conversation.

This season is awesome. I want Andy on early because he and I have a similar philosophy and perspective on things. Him speaking about the stock market, which is his expertise I felt was appropriate. As I assume most readers, especially new readers, this is a primary investment that you are a part of yet. Most investors are participating in this asset class in much the same way. This is a different way to look at it. I hope you enjoy this episode. We will have another great one next time. For those of you who are new to the show and want a better context as to how I perceive and view investments and the role investments have with your overall personal wealth strategy, go back and read the previous seasons. We’ve had five so far.

The show has been on forever since 2007. However, we have been taking a season approach where we’re focusing on one central theme and it’s awesome that investment has become the capstone of the previous five seasons. Those themes have been life, liberty and property as the 2018 seasons and themes. In 2019, we focused on capitalism, which is the infrastructure in which the rights of life, liberty and property are able to bear lots of fruit as we’ve seen historically.

The entrepreneur, which is the last season of 2019, we focused extensively on how to maximize your best asset. You had to find ways in which you can improve yourself, make more money, discover a meaningful career, profession, something that you love that you would never retire from. Go back and keep supporting us the way that you have. You have been amazing. Subscribe to the show. Give us a good rating on iTunes, it always helps. Share it with your friends and family.

I’m here with my friend, Andy Tanner. He is my distinguished guest. We’re going to talk about investment. We’re going to talk about your expertise, the depth of experience that you have. You have a unique perspective and experience. It’s going to be hugely valuable, but we’re going to start with some rapid-fire stuff. Who was your role model? Someone that you looked up to, who inspired you?

It’s my dad.

What superhero or icon in history do you most resonate with?

It’s Superman.

What charitable causes do you support?

Multiple sclerosis, but the biggest one is cystic fibrosis. That’s huge for us. They have huge advancements.

If there was one attribute that you can impress upon your kids, grandkids, the world, this audience, what would it be?

It’s self-discipline.

We could go off on many topics, but we’re going to talk about investment. Rapid-fire was more to tell you how a person thinks. That’s important, especially as you talk about investment. You’ve written some books on it, 401(k)aos and Stock Market Cash Flow. Do you have any other books that we don’t know about?

I write all the time cathartically. I don’t know if I’ll leave it on my computer for my kids to find, all my little catharsis. When I have an issue in my head, I find writing about it. If something bothers me, that’s a great form of catharsis for me. I cannot type, so it’s hunt-and-peck. A lot of bad voice-to-text technology makes no sense. As a person who doesn’t know how to type, spell, or grammar, I write all the time but I don’t like to publish. I like to write about my own stuff.

So many people are in an investment they don't understand. Click To Tweet

There are many different benefits from it. Ryan Holiday wrote a book called Stillness Is the Key. He talked a lot about writing. The fact that the activity itself, it’s much out of your mind, it allows you to see things differently and see them clearer. That’s stoic.

A good insight is if something is inside of you and you write it down, it releases it from outside your body. At least it’s out there where you can see it.

The physical activity of doing it is huge.

I do a lot of that.

Let’s talk about investment. This is a broad subject. I wanted to start with a broad question. How do you characterize an investment?

An investment is when you put something in whether it be time, energy, heart, soul, money, and hope with the aim to get more back than what you put in.

Does that happen a lot?

Sometimes it does. Sometimes it doesn’t. Sometimes you put in and you don’t get it back. That’s what risk is.

Let’s talk about financial investments. What have you experienced over the years? Your profession in a sense is money, financial education and speaking. You do a lot of market-based things. What are some of the common reasons why investment will succeed? What are the most common reasons you see that investment fails?

I would say number one is financial education. If I were to write another book, I would call it The Second Bridge. In all my travels, I’ve seen two things. Why do people go to seminars? Why do people read books? Why do people listen to podcasts? Thousands of people wanting to do better, which is good and right and so should they. When I’ve asked the question, if I start seeing the same faces and they don’t get out of the rat race and they don’t get it, two things that they usually don’t have. Number one is they’re in an investment they don’t understand. In a culture of advice, people center on the investment rather than the investor.

Education is about the personal development of the investor. For example, let’s say we do some options. We sell an option. We sell a naked put. You would think a naked put is a naked put for one person, for another person, the risk is there. It’s not true. Warren Buffett does this. My mom does this. There are two different outcomes. The education and understanding of what you’re delving in are massive. Most of the time in my life when I’ve lost money and when I’ve asked other people that have lost money, it was a lack of understanding of what we were doing. We got excited about the investment but didn’t take pride as an investor. Is an investor someone who invests? That’s like saying someone with a scalpel is a surgeon.

It’s not the activity. The action is the last step. You can’t skip to the last step.

I can’t call myself a doctor because I do surgery. I can only call myself a doctor because I have the skill to do surgery and I’m certified to a certain level. The second gap, which is one that is more frustrating for me. I’m not a great student. I’m willing to work enough to get it. I don’t learn quickly, but I’m willing to put in the time to learn. What is frustrating my life, which comes back to the question you asked. What would be the thing I’d want to instill in my children more than anything else? It’s discipline. Often, what happens is we have the knowledge, but there’s a second gap that requires a second bridge between what we know and how we behave. I’ll have people that I know well how to trade options and they know how to manage risks. I’ll see them blow up an account. I’d say, “Why did you blow up your account? You know better.” “Andy, I didn’t follow the rules.”

Knowledge is the first bridge. If you don’t know what you’re doing, you’re in trouble. You bridge the gap between ignorance and knowledge. Once you have the knowledge, there’s another gap between what you know and how you behave. I always make the same joke. It never gets old. I always say there are 50 pounds on me that my wife isn’t legally married to according to her. She says, “I’m not married to that. That was not part of the original agreement.” One of the majors of many I went through in college trying to figure out what I want to do is exercise physiology. There’s no gap there in how this little pocket of mine got here. No gap in knowledge. I know what happens on the atomic level, the Krebs cycle, CO2 out, O2 and carbon in the whole bit. Despite that perfect knowledge of how it got here, for some reason, I’ve implemented that in my life. It’s a lack of either discipline or implementation. Those are paramount to investing.

You have cognitive mastery, which is mastering with information. You have physical mastery.

It’s practical. There’s not a practical mastery, which is why when you said for your sons, what’s the number one thing? Self-discipline, the ability to execute what you know. Discipline is when you do what is right whether it feels good or not, whether it’s timely or not. You know what to do and you do it. That’s a huge part of investing. This important question you’ve asked because we have a culture of advice where people don’t want any of those bridges. Do it for me. Give me a financial advisor to make all the decisions. I’ll hire that stuff out. There’s danger in that because now you’re limited. There’s a bit conflict of interest, number one, and now you’re limited to their knowledge and their behavior rather than you’re handing over the ship. If you drop your kids off to daycare for twenty years and you come back and they’re not the people you wanted them to be, don’t complain.

TWS 3 | Risk Assessment For Investments

Risk Assessment For Investments: An investment is when you put something in – time, energy, heart, soul, money, hope – with the aim to get back more than you put in.

 

The big picture, the key to investing is the investor less than investment. The culture of advice is an investment-centered culture. The culture of true investing is the personal development of the investor. Warren Buffett is not who he is because of what he bought. It’s because of what he knows and what he does. There’s more than one way to heaven. There’s an interesting book by Zucman who writes for the Wall Street Journal on Jim Simon. It’s interesting because Simon destroys Buffett in terms of returns. He almost doubles him up. He’s almost twice the effectiveness.

Buffett usually starts in the ‘60s when you look at what he did with Berkshire. This guy started in ‘88, so it’s a good sampling. He destroys Buffett. Buffett buys and holds and gets dividends. This guy, he’s in a trade for a week. He’s a swing trader. It doesn’t matter which one you want to do if they work. Don’t get dogmatic and say, “This is the best way,” but it’s not because of what they bought. It’s because of who they are. I hate the 401(k) for that reason because it suggests returns and prosperity minus the development of knowledge and discipline that is required for anyone.

Two points back when you’re making the comparison between Buffett and Simon. When you compare returns, it’s a comparison. Here’s this factor and that factor. When you look at all the other very variables, I’ve often said the same thing, but what I thought about when you said that is what Buffett trading is? What’s the scope of it?

It’s not fair to compare them because Buffett has only got one stock in his stock portfolio that isn’t paying a dividend. The reason he bought it is he thinks it is somewhat probably will and his cost basis is low. When you look at Coke, Buffett probably looks at it in two ways. If you compare Buffett to Simon, you can say Coke’s at $60 or $70. Buffett bought it at $3. That’s his average cost basis. You can say he bought it at $3 and now, it’s $60 that’s his return. That’s unfair to compare that to what Simon does because Simon will get more because that’s capital gain.

What Buffett cares about is the $1.47 dividend they pay every year. He’s at 50% a year on the dividend based on a cost basis. In that way, Buffett is probably destroying Simon. Either way, they both got more billions than they’ve ever known what to do with either way. It’s a little bit unfair because one is more of a cashflow model and the other is more of a capital gain model. Certainly, Wall Street is all about the capital gain model. They don’t care about dividends.

I would also say it comes down to objective. What is the individual investor? What are they doing it for? Because for Buffett, it’s a business. For Simon, it’s a business. For the individual investor, they have their business, probably their profession, their job and so forth, but you have their investments. How do you read between the lines and say, “What is a knowledgeable, educated investor?” What’s their objective? What are they after? The actual training, education, seeking that, do they need to have a refine purpose in order to do it successfully? Does that even matter?

The purpose and objectives are different. Purpose, why am I investing? Objective, what do I want to achieve? For the average person, this is quagmire because the education system doesn’t point you to either one. The education system says work for money, get a job. That’s it. That creates a problem for everybody because they’re trying to be something that they’re not. People come to me with the 401(k) thing all the time and they say, “What should I do with my 401(k)?” Advice question, not a growth question, tell me what to do question. For that person, that’s a quagmire in terms of that objective and purpose. They may not even know what that is at all in the beginning. Let’s say my purpose is freedom. My objective is to get a passive income above expenses, so I don’t have to work anymore. That’s fair.

That’s where you begin to study and that’s where you start. You’re a cashflow investor. I have a dogma that I prefer. It aligns with Robert Kiyosaki’s dogma, which is cashflow. I would be blind to the truth if I didn’t find many people that have become tremendously free, rich through capital gains stuff. Simon and Buffett are great examples. Buffett is a cashflow guy. Simon is a capital gain guy. It’s billions both ways. Both of them are financially free. Both of them don’t want for money. Both of them are living lifestyle-wise, they’re close. Philanthropy, it could be the same.

Most money managers, portfolio managers are cashflow guys because they live off of fees whether it’s performance fees or management fees.

Businesses are cashflow. If you look at the BI Triangle, you’ve got your three integrities outside and your other five in. Foundation is cashflow. The outside is mission, leader, and team, but the inside is foundations, cashflow. Businesses are certainly fundamentally in fundamental analysis. As soon as your cashflows debt, if you look at that cashflow idea from a financial statement, you got four boxes, income, expenses, assets, and liabilities. Expense is always the same as money going out. Everybody has them. You’ve got three boxes left. You either do what job people do, which is new money, in cashflow or cash investors, new money in.

The best way, this is my opinion, to deal with expenses that are new is with money that is new. If you have a new phone bill, you got to have new money coming in to take care of it. If that cashflow dies, you got two boxes left to pay. You got assets to pay or liabilities. If you have no cashflow, how do you pay? You’re in a capital gain of can you buy and sell your gold fast enough to keep up with your expenses? That puts an hourglass. The third one is, “If you have no assets left and you have no income, you have to borrow, which is the cashflow pattern of the US government.”

That’s fine for them to do that because they can print money, no problem. You looked at this and asked this question as an investor. What’s your objective? How do I want to pay my bills? Do I want to do it with a job that gives new money or I get laid off and I have to work? Do I want to make investments that produce new money, that’s dividends and rent, or do I want to make a capital gain? You’re moving from the income column depending on the asset column to pay your bills. That’s tougher to do maybe. Unless you’re Jim Simon where you’re a stud and you can compound that thing way faster than your expenses, which in a sense gives you an income above expenses in a way.

The problem with the 401(k) is those two cashflow patterns, income was the old pension model. Capital gain is the new 401(k) model. Most people don’t have the financial education to see that the column they’re draining into expenses is switched. The risk has switched because of the income from a pension, that’s the company problem to deal with stock market fluctuation and problems. 401(k) now to me. As an investor, you can learn a lot about investing by looking at the 401(k) model and deciding, “What is my purpose? Is it freedom? Is it riches?” If it’s freedom, it’s passive income above expenses. If it’s riches, probably capital gain because you’re going to have to expand your assets drastically. If you want to be a philanthropist and change the world or your cause or if you want to be driving fancy cars, which is not my thing because I don’t fit.

How do you characterize markets? How have you come to understand the different markets that are out there and their purpose?

I’m not an economist, so you’re smarter than me on this stuff, but to me, a market is a category of supply and demand. We have an energy market. What is the supply and demand for energy? We have an agricultural market, whether it’s corn or soybeans. What is the supply and demand for that? We have a financial market, which is a stock price is based on supply and demand, not the earnings of the company. The earnings of the company are secondary, the supply and demand are primary. That’s why the chart tells the truth more than the fundamentals do. To me, a market is looking at the supply and demand in the emerging market. What is the supply and demand for this stuff that’s emerging in these countries?

That creates all things being equal, fair pricing. It creates a clearing price.

The culture of true investing is for the personal development of the investor. Click To Tweet

In theory, AI is an interesting thing to think about because most of the transactions on Wall Street are made by machines. That’s tough because does it create a fair market? I suppose everything is fair. Define fair, life isn’t fair. Therefore, everything is. All is fair in love and war. I sometimes wonder if we’re a little disconnected from the fundamentals sometimes because if your machines are doing high-frequency trading and the AI is looking at technical stuff, historically markets have gone up over time. Does it disconnect from the fundamentals?

I certainly look at the run we’ve had in the last several years, which is unprecedented. I don’t think our GDP has grown. I don’t think what we’ve produced so is that fair pricing? I like saying this. If you had a beauty contest with all ugly girls, that’s what it looks like. Perhaps US stocks are the least ugly person or man in the beauty contest. Do you want to save euros? Do you want to risk everything in gold that doesn’t cashflow?

It’s not good for things to go down. The overarching theory for business is they like when things go up.

If you look at Jim Simon’s portfolio, do you know what’s the two best years are? Two best years he ever had were in the downs. It’s down bad. It’s all perspective.

People want growth and consistency.

Prices are going up and down. If you go to the gas pump and you’re an employee and the gas goes up, that’s a bad thing. If you own an oil company or you own some ExxonMobil and you see the gas price go up, depending on how many shares you have. One guy can go to the gas pump excited and one guy is bummed. It’s all relative to where you are. I wouldn’t say the market is going up or down or good or bad. If it goes up huge and it’s a bubble, is it good? Is a forest fire bad? Is it bad to purge Yellowstone National Park with forest fire? I don’t see up as good, down as bad. I’m like, “Up is up and down is down.” Robert Kiyosaki says it this way, “I don’t have a right hand and a wrong hand. I’ve got a right and left, they’re different.” In terms of people getting hurt, it gives you a different perspective. People say, “401(k)s are going up, that’s good for people going down.” I don’t know. They give all their men in Wall Street anyway.

That’s where I was going to because of a lot of the asset prices, stock prices, company prices. There’s been the biggest corporate buyback in history where you have businesses that are essentially issuing bonds that have low-interest rates. Not necessarily investing in infrastructure, but creating liquidity in their company, keeping the price and the value high and going higher. You also have this wave of how businesses are capitalized and how valuations are done.

There are a lot of reasons to issue bonds though. Apple is a great example. Over in Ireland, they’ve got all that money. If they bring that money home, what’s their charge? It’s 30% or whatever it is. They issue a bond at 3% tax-free, borrow money tax-free, repatriate the money. I’d go bond every time.

There are all sorts of reasons, but you’ll look at what you see most commonly, which is corporate buybacks in order to prop up share value.

Some people look at it that way. Some people say, “We’re confident about buying our own stuff.” You look at that in a macro idea. For this market to go higher, what is required to get it higher? It’s an influx of cash. In other words, money needs to come from somewhere. That money earned is one thing. If it’s borrowed, it’s another thing. If it’s created out of nothing, which the fed starting to do again surreptitiously, that’s a whole other show for you and me.

There are many forces. Fundamentally supply and demand, there is much supply and much demand. This creates a price. If demand goes up, prices go up. If supplies the same. If supply goes down, but demand goes up the even higher price. Assuming a stable dollar, that’s fundamental, but there are all of these other forces. The way in which accounting is done, the different financial instruments. You have many different options in order to get an outcome. One of the biggest lawsuits going on is by Citadel, where they’re suing their quant. This strategy that’s all based on this micro volatility is where they’re making all of their money. It’s not necessarily on the fundamental value of Bank of America or GE.

I have a graph in my class where I draw a line of the timeframe from long-term to micro trading in milliseconds. I have a graph of the importance of fundamentals, against that goes to zero. The fundamentals don’t change in a microsecond. That brings up another thing back with AI. They’re worried about competing against AI and I would warn them not to think that way because you don’t need AI. You’re not trading against AI. You’re not competing against them. You’re playing a different game.

The way you play the game is you say, “The market goes up, down or sideways. I’m going to be prepared for all three in terms of risk management, position size number one.” You can go in all three ways. Does it matter what causes that? No. In other words, if AI causes it to go up, who cares that went up. Maybe it was better sales that made it up. Maybe it was better GDP that made it go up. Maybe it was a devaluation of dollar where it takes more dollars to buy that many shares that made it go up. Is it more valuable then? I don’t know. Regardless of what makes it go up or down, I’ve never cared and nor will I ever care. If it’s AI that makes it go up and down, high-frequency train, I don’t care. What is interesting is if we’re going that way, does that disconnect you from the fundamentals? The answer is yes. You’d have to because they’re making such quick decisions there.

Who still bases their decisions on fundamentals?

Buffett does.

Who else?

TWS 3 | Risk Assessment For Investments

Risk Assessment For Investments: Most people don’t have the financial education and literacy to understand that the column they’re draining into expenses is switched.

 

I care about fundamentals. I hate talking about the same stock all the time. It seems like every time I’ve been on a radio or on podcasts that talk about Kraft Heinz, and it’s a Warren Buffett company. He owns a ton of it. I bought a lot of it off the dip. I didn’t do that for technical reasons. I did it for fundamental reasons and for cost basis reasons. I did it because I think there’s going to be ketchup on the table regardless of what AI does. If I go to a restaurant a few years from now, I think there’s going to be Heinz on the table. I don’t know that that’s the risk, but that’s my bet. That’s a fundamental decision where I write options to get paid to buy it, reduced my cost basis with an eye of faith that their dividend will get higher with inflation. Their dividends will increase as the dollar loses value. My cost basis will be low and we’ll still be eating ketchup.

That would be an interesting econometric type of study is to look at the volatility and how quickly people’s tastes changed when it comes to condiments as opposed to food. Food changes differently.

They own Oscar Mayer. They own Kraft macaroni cheese, Philadelphia cream cheese. Nestle is bigger than they are, but they’re the third-largest in the country. There’s more salsa sold than ketchup. There are a couple of big knocks on it if you want to look at the other side of that trade, not to get into the minutia of it. A lot of people are more health-conscious and so they say, “Is macaroni and cheese in trouble?” I’ll keep that personally sustained out of my own family. I’m not worried about that. People like salsa. With that said, I still think that fundamental analysis, I don’t think ketchup is going away.

The other problem with them is they’ve got too much debt. Understanding it economically is a big deal. This blew me away that their stock dropped on this. I feel like I’m on an island because I’m not an economics professor. I’m a C-minus average basketball player trying to stay eligible in college. I didn’t understand this because I always feel like there are people that should be way smarter than me on this. They had a write-down of their brand equity. Meaning what’s the brand Heinz or if we sold the name Heinz that you sell a new mayo under it. They overestimate that, which happens all the time.

It’s like, “What’s your house worth?” You don’t know until you sold it. It’s the only time you know, so maybe you put down in your balance sheet, “My house is worth $10 million.” It’s only worth $5 million. They wrote down billions in that, but that doesn’t affect the cashflow. It doesn’t affect how many ketchup bottles were sold. Their stock drops hugely. I’m like, “That’s good. That’s cleaning the house.” What that means is your return on assets went up. The amount you’re declaring in assets is that’s a better ratio to income. Why is it going down? I don’t know.

The SEC’s mad they did it. There are probably people smarter than me, but the thing that gives me a lot of sauce in that, Buffett is making $300 million a year off it. If you have a machine that’s making $300 million a year in dividends and someone says, “Your machine lost some value if you want to sell your machine.” Do you care? Cashflow investing, whereas these other guys, all these algorithms were about prices of stocks for a capital gain, but from a dividend cashflow’s point, are they selling ketchup? Do you know what percent of their profits go to the investors for dividends? It’s 57%. Do you know why that’s a big deal? Heinz is 57.

Has it been that way? Is that coincidence?

It has nothing to do with Heinz 57 sauce. It’s a coincidence. Buffett is thinking about this cashflow-wise. What does the company make? What do they sell? The AIs are totally disconnected from the business. They’re like, “What’s the stock price at?” I’ve tried to be less dogmatic. You and I like sound money. You and I like gold. We’re probably not fans of Fiat currency, but in the reality of it is I have to say we’ve been calling for crashes forever. How long is the last? This doesn’t feel right. No money out of nothing. Our dogma in our mind is like, “How can you?” You look at Japan, how long has Japan been? Their GDP is the worst in the world that I’m aware of a major country.

They continue to grow 100-year mortgages, crazy stuff. I went back and read some of Bernanke’s stuff. If you’re dogmatic about it, you say, “You don’t print money out of nothing.” What’s interesting, if you took his side and reread what he said about, he says, “A currency like gold is valuable based on the value we place on it and the quantity of what we have.” The problem I see with it is that you can invent it out of nothing. The reality of it is we don’t trust men with that power. That’s probably where you and I have a big issue.

When you think about it, if the population grows, you’re going to need more currency. Keep up with population demand, you can dig up more gold to back it. If people did trust it and as long as you controlled it, what’s the difference? If we say this is a dollar, it’s valuable, they’re limited in supply. The problem is if men get there what we see is they flip that switch and they turn it on to fix everything. There was no sacrifice of anything of substance. It’s money out of nothing. Fiat currency is our issue. When the S&P hit 2000, I’m nervous about being bullish ever since, but I have to do what the chart says. I can’t say, “It’s going to crash.” I have to do what my chart says because the chart tells the truth.

If you look at money supply and how much liquidity, you can go back in hindsight and say, “That totally makes sense why things kept going up.”

What’s crazy is we’ve got $22 trillion on balance sheet, $150 trillion off promised obligations. If you don’t freak out at $1 trillion and you don’t freak out at $5 trillion, the guy who understands it is the guy that would know at what point it doesn’t work anymore. If you were back in the Ross Perot days where he had his little charts, “Back in 1971 when $1 is a $1.” If you’d have told Ross Perot back in the ‘80s that we’re going to have a $22 trillion deficit, he will say, “You will collapse far before then.” That’s an interesting thought.

We’re beyond this point where people we’ll freak out. I’m not sure at what level it is. Maybe it’s no level.

No one talks about it but us. Congress isn’t talking about it. Trump hasn’t talked about it. Pelosi hasn’t talked about it. Is it wag the dog for both of them? We’re making wars. We’re doing impeachments. We’re doing all the stuff. We’ve got to keep this fight going because if people realize that we owe $150 trillion, they’re going to freak out, so let’s fight with each other in public as long as we both agree not to talk about that.

In 2019 when they diverted away from what they were trying to do with interest rates, I think they had three or four cuts.

What was interesting about that, you and I have talked about this, but what’s weird is if you looked at the economic policy as medicine to where I say, “The economy is sick.” What do we have in the pharmacy? We can print money, we can change rates, we can change the fractional reserve rate. What are the tools in our cabinet? What medicine do we have? If you looked at the Federal Reserve as a pharmacy with different medicines, I could see after ‘08 where we lost half its value. You’re going to drop interest rates to practically nothing. We’re at all-time highs. What’s the unemployment rate? How far back do you have to go to find that low of a number? Here you got stock market all-time high. You got all-time unemployment low. Their job is price stability. Why are we medicating the economy?

Markets go up, down, and sideways. Click To Tweet

It’s the government who are monetizing them because if interest rates did go up, they wouldn’t be able to afford the interest on it.

The question is, is the economy healthy it as to be propped up? You and I would say no because if you got to give you heroin, the heroin hit makes you feel good. Get off the heroin and see how you do. In 2018 going into 2019, we started trying to pull off heroin. We tried to raise rents. Look what the market did and how it goes. We will be patient. Yellen was not cryptic. She’s going to do whatever she says she’s going to do. Powell is maybe a little more cryptic. Bernanke is a little bit more cryptic. Yellen was an academic. They’re all academics, but it’s interesting. Why is the monetary policy accommodated? We’re addicted to cheap money.

It’s almost 2008 that created the precedent for the role of the fed. There’s much more power. Their influence has changed.

They used to buy bonds, now they’re buying private stuff. That was a big change.

The whole repo thing is fascinating because the overnight market, bank-to-bank lending, but they stopped lending because it was less risky and a huge reward keeping money at the fed as opposed to giving it to each other. Banks putting up crappy collateral and that’s when the interest rates spiked on the repo stuff.

Maybe that’s why he got $1,500 gold again. Maybe some people always want to turn to gold.

There are many different things happening where I find it interesting. At the same time, it’s beyond my understandings from a rational standpoint.

That’s where technical. People say you’re a fundamental guy or technical guy. I talk about my Heinz trade as a fundamental trade. I’m in line with Warren Buffett. Why do I care about the technical as well? This is exactly why. It’s because they tell the truth. When you come right down to it, let’s say markets go up, down and sideways. Let’s decide to create a risk management strategy that does well regardless of the cause. What we’re talking about is the cause, “Is it the fed? Is it the debt? Is it the overnight stuff? Is it the repo stuff? Is it the AI stuff?” We’re talking about causation. If you say, “I don’t care what the cause is. I need something that helps me if it goes up, down or sideways, regardless of the cause.” You have a little bit of freedom there. That’s why technical analysis is an important thing. Direction matters. At the end of the day, it’s the truth. It might not correlate to what the fundamentals are doing, but it correlates to your buying power and what you have to show for yourself.

This might be a good tangent. How do you characterize risks when it comes to investment? You have more knowledge of markets.

First of all, it’s weird having an insurance guy ask me about risks because that’s your wheelhouse, not mine. The greatest lesson I ever learned from risk because I credit Robert Kiyosaki with so much of what I’ve learned. We were in Phoenix and I remember he said this, it resonated as true to me. He said, “Risk is about control. The more control you have, the less risk. Less control you have, the more risk.” I said, “If you have no control, you’re gambling.”

What are some examples of control?

Control is when you can force an outcome. Let’s do several examples across the asset classes. Let’s say you’re a guy like Than Merrill who understands markets well. He knows that regardless of what the market’s going to do, that he can take a single-family home and he can renovate it. People bash flippers. Why don’t you bash developers then? Because all flipping is redevelopment. If you can have a development business, you can have a redevelopment business. If he understands what those rents are and he understands what those home prices are, in a short amount of time because it takes a long time for the housing market to crash.

He can force appreciation like Kenny McElroy does, better management, better facilities, better features, different cashflows. They can force that appreciation. They go and borrow out money against the need to get tax-free cash. They’re managing their risks with knowledge and being able to force appreciation of some kind. Kenny McElroy is the same way. He buys development. He says, “How can we raise the NOI? Can we force that to happen?” As opposed to a stock where you buy Apple, now force the price up or down. The reason that real estate investors freak out about stock is like, “I have no control. I can’t force appreciation. I can’t force this up.” True, but if you marry the stock market with the options market, now you gained control back because an option gives you a guarantee on where you can buy or sell.

It does it in a liquid environment or real estate. If you get in trouble there, how are you going to get rid of that? Neither one is better than the other. As a salesperson, the reason people are scared of working on commission is there is an illusion that they can’t control the outcome. One person goes and he goes into sales and his mindset is, “I can’t make people buy from me,” but a skilled salesman that understands stimulus and response. If he controls the stimulus, he controls the response and he can walk into a business meeting and know he’s going to get the contract because he can force it to happen with his skills. It’s a low risk. If you find a square mile area with a certain population, a certain economic status, you plop a McDonald’s in that, try to stop people from coming through the drive-through. All you can do is put your close sign up because you’re going to make money. You can’t stop it from happening. The amount of control you have is the risk.

I look at markets and it’s interesting because risk, the likelihood of loss, I look at real estate being more consistent. There are only many things that could go wrong. If you’re able to look at the example you gave, which is here’s this city, here are the demographics, and here are the trends over the course of time. Putting McDonald’s there, there’s a high probability it’s going to be successful. Ultimately there could be an earthquake, that happens and everything is gone. My point is like, “What could cause loss?” How do you go about identifying that in markets?

There’s a lot. Real estate is riskier than that because real estate is dependent on the debt market. If you made a law that said you’ve got to pay cash for it, what would happen to the real estate market? You said, “No more debt for real estate.” The amount of debt you have enables the purchase. The more you enable people to purchase, the more they’ll purchase. The more student loans you create, the higher the tuition it will go. Why did we have a bubble in the 2000s in real estate? It’s zero down, no doc loans. In other words, anyone can get a loan.

TWS 3 | Risk Assessment For Investments

Risk Assessment For Investments: Risk is about control. The more control you have, the less risk. The less control you have, the more risk.

 

When you give a loan to anybody, anyone can buy the real estate. To me, that doesn’t sound like a real safe environment. It turned out it wasn’t. People say, “What about the stock market?” Mark Cuban has Broadcast.com. Ross got his baseball games over the internet all over. People listen to their baseball games than radio. Yahoo at that point was bigger than Google. Yahoo was the search engine. Some people don’t even know what Google was. He sells his company for $6 billion in stock. For Yahoo, maybe it’s $100 a share. The 2000 crash, tech bubble. In 2000, it was $5 a share. Let’s say it goes from $100 to $5, 95% is value.

Cuban is fine. Why? He bought the right guarantee. What’s more solid than that? He’s got a guarantee at which you can sell no matter what happens. The company can go bankrupt. As a person in the insurance business, why do I buy insurance on my home or my life or whatever else? It’s to give me some guarantees and people will buy guarantees. Those are derivatives. That’s the driven market. Is one market more solid than the other? I don’t think so because they’re intertwined and they’re both relying on the debt market so much. The largest market in the world is the currency market. The bond market is much bigger than the stock market. The stock market is much bigger than the options market. Debt is probably the one that links them all together and makes them all risky because they’re all dependent on debt.

You also look at the risk associated with the bond market versus risk associated with the equity markets and risk associated with the options markets. The risk keeps going higher and higher in a sense. It depends on how it’s used because a bond is a guaranteed coupon rate. Bonds are used as equity in a sense because it’s bought and sold, not kept.

It makes the paper asset class relevant because people hate paper, “I want gold. I want real estate. I want business.” Paper is everywhere. You put money in the safe or gold. It’s printed on paper. You put your car in a valet and they give you a stub. It’s on paper. You got a title for your real estate. You got an insurance policy. What you’re talking about is social to primal. If you want to take it to the extreme, does your paper hold water? In a primal world, if I’m bigger and stronger, then I get the sandwich and my kids eat. We fight and you lose. It’s primal, it’s not civil.

If you’re civil, you have a government, you have paper, you have agreements because that’s all these are. This paper has meaning. It should. If we’re honest and true, all papers are a handshake written down. As long as there are honesty and truth, “This is my house. I’ve sold it to you. Now it’s your house,” agreed on paper. If we grow primal, we throw all that out. Put up our dotes and we go back to caveman days where the biggest, strongest guy becomes the alpha male of the group. Paper is an interesting thing. In order to invest, there’s a certain amount of trust that you place in civility. You need a certain amount of trust that you put into this stuff. Hopefully, that trust is not always misplaced.

I’m not necessarily talking from your perspective, but from a retail perspective, what is typically the fear associated with markets and with market investing? Looking at them, I would say the majority of people that have ownership or stake in the market. Are they ones that do it based on your definition of risk or is there a different definition for them?

Are you asking like factors?

Yes.

Employment is a big number because employment suggests people’s ability to buy. Debt is also a big one because it suggests people’s ability to buy. You have to earn money. You have to borrow money. Innovation is a huge one because if we innovate, now we’re creating value out of nothing. Unlike a Fiat currency, you create a new drug like Trikafta for CF. Trikafta has $300,000 a year for a kid to be on that thing. That’s a new value there and it’s worth it. As you innovate, that’s a factor. What’s the risk of failure to innovate?

The war between the United States and China is less of a trade war and more of who gets to AI the fastest. They’ve taken a much different path towards AI than we have. If they out-innovate us, that’s a huge risk. Failure to innovate is a major risk because that’s called obsolescence risk. Obsolescence risk is Blockbuster Video. They failed to innovate. Netflix did, they didn’t. Netflix won. They’re gone that quick. How fast did Blockbuster die? You have legislative risks.

Innovation always displaces the technology in which it was inferior.

If you go out of the individual, you say, “l have legislative risk.” For example, the new 401(k) law. It’s awesome for Wall Street. It’s horrible for the worker under the guise of being better for the worker, legislative risks. Geographic risk, does the Middle East run out of oil someday? Political risk, we’re going to start a war with Iran may be. Purchasing risk and inflation, all these risk factors are there. You look at and you freak out. That’s outside. If you want to go inside, you say, “What can I control?” That’s the real key. Risk is about control. You can’t control legislative risk. Do I run from options? No, I embrace them because of my best chance to control them. An option is a guarantee. It gives me a choice to do something. Someone else makes me a promise. Do they make good on it? You can’t control that either.

All those risks are evident and you have the retail investor world that doesn’t know how to control ignorance risks. That’s where you look at having the upper hand is being able to know what your options are and be able to make moves so that whether it’s up, down, sideways, you’re capitalizing on the opportunity.

It comes back to those two bridges. If you have the ignorance to knowledge, any gap there is risky because now you’re in an environment where you can’t control it because you can’t control what you don’t understand for sure. That second gap is if you don’t apply it, you’re also at risk.

I was going to make a comment on China, which is fascinating because China has tons of money. They’re building these massive cities because they have tons of capital. What I found interesting is I was reading a report on the billionaires and millionaires of the world and the fastest-growing population, and it’s in Africa.

The policy of China, they have controls on population. They had to. They’ve got a big population. It’s against the law to have kids over there.

Real estate is risky because real estate depends on the debt market. Click To Tweet

Do you know where the biggest investor in Africa is? It’s China. As you look out, what they’re doing there. They have a big presence in the Middle East as well. It’s interesting because you look at China years ago when we would do a show, we would say, “They’re building these massive cities. They have tons of resources and they have those limitations on kids.” They’re destined for failure, but they’re innovating by going outside. That’s where I find it’s fascinating. It’s how the world is becoming global.

It’s important to be patriotic, but not dogmatic because I’m a red-blooded American. I love my country. Is it unpatriotic to say they might be beating us? That’s reality. You have to live in reality. You can still be patriotic and that’s not anti-American to say they’re beating us. It’s weird because they have this economic capitalism and yet they still have this communistic social stuff, control, big brother and all that. Hong Kong and China, it’s a weird place because you go over there and you feel the energy of capitalism, yet it’s still under North Korea-type crazy dictatorships. You give them that stuff, they’ll revolt. They’ll want their freedom.

They get enough freedom to make a buck. It’s interesting how they’re playing the game and what we don’t want to be. If we’re not all part of the human race and we decide, “It’s us versus them.” We don’t want to be arrogant because they got a lot of minds. If you believe two heads are better than one, how many engineers do they have as opposed to how many AI guys they have working on this? We’re smarter because we’re Americans. They have resources. They’re spreading their influence. They have a culture of, I wouldn’t say of an underdog. We feel like in America. Pride comes before the fall. You got to respect those guys. Probably the best thing to do is start learning how to get along in the world. That’s probably the best thing, like do unto others type stuff, build bridges and not panic. See them as enemies. That’s the way the world has always been.

The world is the world. We’ve known there are people all over the place, but it’s becoming so much more linked because of technology and a lot of the innovation that’s happening is allowing third world countries, emerging markets to start to live a better life.

Where’s Google Translate going to be in 30 years? Pretty soon, we’ll be listening to Chinese podcast and they’ll be listening to yours and ideas will be exchanged so much more freely with language barrier dropped and innovation.

There’s this velocity of people where you have innovation, ideas and things are compounding. They’re going to continue until the language barrier is going to become less and less significant.

People hate change. Change causes upset. People resist change. Dogmas will take the truth. Chain it with their chains and sink it at the bottom of the ocean if it doesn’t fit the rhetorical goals. As we innovate and the truth is discovered from the epistemological standpoint, do you think we’d be able to change? We’ll have a culture of change is okay? Do you think that will ever happen or do you think the DNA that we’ve evolved into don’t change?

There’s equity in change. What I mean by that is there’s a room or the capacity to change. In the US, I don’t think there are tons of capacity other than the Millennial generation who are going to be inheriting trillions of dollars over the next few years. I look at the rest of the world because we’re 300 million people in the US, but there are billions everywhere else. As the world becomes more connected, they’re going to see what’s possible in life and they’re going to want that. Equity for change is huge. The capacity to change outside the United States is big.

Millennials are interesting to think about. I hate that stereotypical thing is you label all these people. You’re Millennials, you judge them because they’re a diverse group and any other thing is. With that confessed and with that caveat, they’re an interesting group because on the one side, we see them as more open to change and brighter. My kids even below Millennials got iPads. You learn differently. You think about the world differently. The other part of it is a lot of them have been tested like the greatest generations like World War II guys if they had resistance. Because on the one hand, they’re like, “School should be free. Everything should be free. We shouldn’t have to suffer.”

They’ve been coddled a bit. Assault can be done with words like that book, The Coddling of American Mind. All of a sudden, you go on a college campus, “I need a safe room because someone said something.” I look at them as maybe they are strong to handle these problems? They’re smart and they’re open to change. That’s going to be an interesting generation to see how they deal with all the crap that the Baby Boomers dumped on them.

There are challenges, problems and there have been forever. People go through different challenges. Going through world wars and being at the brink of death, that’s a big challenge. The challenge is going to be different. You can measure extreme, but extreme in a sense is based on perspective. They’re smart. They want simple. They want easy. They’re looking more for lifestyle than they are for security. That is a different motivation that drives behavior that is unprecedented. When you put resources in their hands, it’s going to be in better use than with Baby Boomers. Have you seen the Bill Gates docu-series that’s on Netflix?

It shows how he’s helped to brainstorm finance trade awareness to some of the global challenges mainly in Africa, third world countries, whether it’s about pollution or HIV or the water cleanliness. One of his big projects in that docu-series that they talked about was how kids in parts of Africa continue to die because of diarrhea. There’s so much bad water, bad sewage. He essentially brought good minds together to create a sanitary system that was affordable. It took several years to do it, but what he’s been able to accomplish there, that’s the mentality of Millennials. That’s Bill Gates. They see how things should be and they’re empathetic.

That’s where equality comes from that group. They care about equality out of empathy. Quite frankly, the Baby Boomers did not feel that way.

No, because they were in a war. It was about survival. Survival is you first before anybody else. Millennials haven’t had to go through that. They are sympathetic, empathetic and that’s where their minds work differently. How they get information, how they organize. It’s different. They may be able to get a better outcome than the methods that were used previously.

They got more intelligence, more knowledge than we had in our generation. Back to investing, when you look at all the stuff we’ve talked about, generational stuff, economic stuff, risks and all that, investing is about wanting first to sacrifice, first put out before you get in. That can hurt people right from the beginning. Notice when you asked me that question, what’s investing? I didn’t do it in a monetary sense because I don’t think about it that way. There are investments of time, energy, love, and many kinds other than money. It’s when you give and hoping that it’ll come back bigger. Whether you’re investing in your children, you’re hoping the fruit of that will be bigger than what you put in. Playing the piano, you’re hoping the fruit of it will be bigger than what you put in.

It’s an exchange where there’s an output that’s greater than the input.

The thing that’s tough is whenever you put something out because there’s not a guarantee that will happen and there’s your risk. You manage that with control saying, “If I put this out, what can I control to ensure that this comes back?” It’s so much not about advice. In 2020, I’m going to take my gloves off and I’m going to start punching advice in the culture of advice because it’s dangerous. Why fight personal development? Why fight that work? Why fight becoming before having or doing? Give me advice and tell me what to buy.

TWS 3 | Risk Assessment For Investments

Risk Assessment For Investments: Employment is an important number because employment suggests people’s ability to buy.

 

If you were to read this blog, what people are going to do is they’re reading about all this talk we do about Millennials or AI or any stuff we’ve talked about. They’re still going to be caught in it. What am I supposed to buy? At the end of the day, what they’re craving, what their addiction is like heroin. I want to know what to buy. I want to know what to do. There are plenty of people who will sell that heroin on the street. They’ll sell it to them and give them advice. They’ll suck it up. If you sell this in a different way of saying, “No, it’s not about what I’m going to buy, it’s about what I’m going to be.” I do personal development, that should be sexy, that should be exciting, it should be healthy. You look at and say, “My schooling told me to get a job and it’s not looking good. Maybe my next schooling is I’m going to learn to invest. I’m going to be an investor before I have investments.” That’s “be have” behavior. When you take the ‘be’ and you put the ‘have’ and put them together, that’s behavior. You’ve got to be before you can have. The doing is in-between behavior.

As a final point and then I’ll have you tell everyone how they can buy your books, access your courses, follow you. What I would say is on that vein, which is as I’ve looked at giving people advice and doing the show and we have a business that revolves around it. People rarely connect to why they’re doing what they’re doing. They connect to the objective. They do it because they’re supposed to do it. That’s never qualified. I look at what an individual realizes that they think all of these things have to happen in order for them to experience something. That experience gives them a feeling or an emotion. That’s ultimately what it is.

I look at those emotions, those feelings can be experienced. You don’t need all of these things to have that outcome. That’s where you look at those that have achieved enormous amounts of wealth, success, and prestige, but they’re still way more miserable. In some instances, they take their own life. It’s one of those things where you need to connect the role of money, the role of investment because we live in a time that we’re all wealthy. If you compare to other parts of the world and look at it in history, you look at what we’re able to do, experience and how incredible it is. It doesn’t mean that investing and achieving more isn’t going to bring more of those experiences, but you got to connect that first. If you go about thinking that your life’s going to suck until you have this much money, this job, this title or this bank account balance. It doesn’t work that way.

My parents raised me in church and I don’t get out as much. There’s a wonderful passage that I remember and I don’t remember where specifically it came from, but it was about a group of people. It’s a wonderful idea where they figured it out. A group of people that had a society where it was almost communist because of all things common among them. They lived after the order of happiness. That’s a huge thing. When you look at the role that money plays in that Maslow’s hierarchy’s instructive is food, clothing, and shelter. You got to have some to do that. People say, “Money can’t buy happiness.” Hunger doesn’t buy happiness. Sick kids without medicine don’t buy happiness, and being naked and afraid on day 25 isn’t happiness, especially if it could be day 300.

As you go up there and you look at familial relationships that are different. Having money means you have time. I think having a little extra cash helped me spend more time with my kids. It’s been better not to have a 9:00 to 5:00 job that most people look at normal and having more time to put into my kids. The problem is that some people get caught up with the money. They never put in that time for those relationships. The money eclipses through relationships, so they’re killing. In that case, too much money kills that hierarchy. Self-actualization, try to buy that. How many Ferraris can you buy? You’re not going to get it.

Happiness, huge part as you get into your investing thing. I love Robert Kiyosaki’s CASHFLOW game, the rat race. Cashflow, if you get out of the rat race, that’s when you win it. It’s not when you get to the fast track. It gets ridiculous after that. I’m doing this charity thing. I’m making millions of dollars and I’m buying this. They’re big deals. When you look at where that game is played on the first page of financial. When you get passive income above expenses, now you have freedom. That’s a huge happiness thing.

If you go into your investing and you say, “If I don’t do anything more than that, does it get passive income above expenses?” There is some happiness to be found in that. That is not in the money, it’s in the life that you have at that point. Where if you have time, you can study what you want to study and if that’s your thing to go out and get another $100 million, you have to pursue it. Passive income above expenses out of the rat race, that’s a good place to start with a goal of investing that many people would find attractive.

What you’re saying is profound and still goes to the idea that it’s the life people are looking for and they think that having to get to certain points from a financial standpoint is when they’re going to be able to experience it. I’ll use an example with a client who got divorced as he was about to sell his business. He owned tons of property. He had been going to different personal development conferences and had studied, read books and watched videos. While he’s doing it, it was all for his family. That’s what he told himself, but yet he neglected his family the entire time. He neglected their needs. It’s that whole mentality where “I’m doing this all for them. They should love me because of that.”

They won’t give you love for that specific purpose. Plus, after you achieve that level where you have the money, freedom and time, suddenly life is going to start. I keep going back and forth on it because I look at the necessity that’s in me, which is I have to keep growing. I have to keep contributing, but I find fulfillment in that. If I do more, I’m going to have more of that fulfillment, yet I’ve connected that fulfillment piece to it. I’m satisfied fulfilled. If I get more, it’s going to be more. I’m good with where I’m at.

Investing is not about money. In other words, money is a subset of investing but not vice versa. We opened the program with it. Investing in people, hobbies, and growth is a huge thing. How we spend our time, that is the investment that is required. You have a limited amount of time. You can’t make it. How you invest the time is huge. Part of that time will be invested to learn and make money. Part of it will be to foster relationships. Part of what we’ll do philanthropic things. What did you achieve? What’d you build? What’s your legacy? Steve Jobs has an incredible legacy. Look at the stuff we use and what he left and what he gave us. I don’t think he went to work for more money. He knew what he wanted, who, why, and all that stuff.

How can readers get a hold of you and learn what you put online?

I’m changing my pitch on this stuff. When I google stuff, they google me as everyone else does. Google is looking at what I search and because I’m in investing, the ads I get on my YouTube stuff are all about stocks. I’m so sick of them. I hate them. I hate how they’re presented. It’s usually some guy in a Learjet, “I’m the greatest option,” or there’s this one, “I used to work on Wall Street and I found their dirty little secret. I’m going to share it with you.” I’m like, “Are people this stupid?” Before we talk about how people get a hold of me, I am going to take my gloves off in 2020. I have no interest in having any students or anyone read my books that want advice and that don’t want to develop themselves and put a little work.

I was over in Vietnam and I saw some people saying, “Sign up for one program. Click the button, follow, to do is $10,000 a day.” I was like, “People believe this. They sign up for these programs.” My website is The Cashflow Academy. The way we approach this is we say, “If people that want to learn, be investors and get excited about learning, this is the best place in the world you could go.” For the people that want quick tips, the people that want something for nothing, that’s not an investment. Remember something for nothing is not investing. Investing is putting out something and getting something back. If you put out nothing, that’s not investing. We’ve tried to purge any messages when we do promos. We didn’t want to work with those people frankly. First, I’m saying, “There’s only a certain type of people we want to drop by.” Is that bad to do? I don’t know if it’s bad to do or not, but I’ve grown weary of the environment of advice, programs, books and stuff. I like to be frank and clear. Would you like to do some work and put in some effort to gain knowledge and discipline, then we’re going to be a great resource for you.

That’s the natural order of things. If you want to get something more than what you have, there has to be more in the process.

Our website is The Cashflow Academy. We’ve got a lot of free stuff. It’s good stuff. We teach the 4 Pillars of Investing. We teach fundamental, technical analysis, cashflow, risk management in a way that’s fun and simple.

It’s good to have you here.

It’s fun to hang out. I always look forward to this stuff.

Andy, thank you. I appreciate it.

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About Andy Tanner

TWS 3 | Risk Assessment For InvestmentsAndy Tanner is a renowned paper assets expert and successful business owner and investor known for his ability to teach key techniques for stock options investing. In 2008, Andy was key in helping develop and launch Rich Dad’s Stock Success System, which teaches investors advanced technical trading techniques to profit from bull and bear markets.

He serves as a coach to Rich Dad’s Stock Success System trainers and as the Rich Dad Advisor for Paper Assets. He is currently authoring an upcoming Rich Dad Advisor book on paper asset investing.

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Achieving Financial Literacy And Freedom With Sharon Lechter

TWS 22 | Financial Literacy And Freedom

 

Everybody wants to be financially free, but are they willing to take action? For today’s segment, financial literacy expert, keynote speaker, and best-selling author Sharon Lechter teaches about financial freedom in its barest definition and shares how you can achieve it. Sharon co-authored the international bestseller, Rich Dad Poor Dad, and fourteen other books in the Rich Dad series. She recalls the inspiration that started her into financial education and how this literacy can be a catalyst for change. She also touches on the power of association and reveals the secrets to successful entrepreneurship. The choices that you make today shape what you will become tomorrow. Take action and don’t miss this podcast episode.

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Achieving Financial Literacy And Freedom With Sharon Lechter

Our guest is an interesting one. You will enjoy the interview. It’s Sharon Lechter. Sharon is the former CEO of Rich Dad and Pay Your Family First. She’s an entrepreneur and a number one New York Times international best-selling author, philanthropist, international speaker, mentor, licensed CPA and chartered global management accountant. She co-authored Rich Dad Poor Dad, which is why you must be thinking about her name. She also co-authored with Donald Trump and Kiyosaki in Why We Want You To Be Rich. Also Greg Reid who we interviewed, she co-authored a book with him called Three Feet From Gold and also Outwitting The Devil, Think and Grow Rich For Women, Success and Something Greater: Your Magic Key. She’s written a lot of books and she’s written quite a bit.

She was in Columbia and had some cool things to say about that. I do a lot of work with the Rich Dad organization, mainly their Rich Dad Advisors. I have great relationships with all of them, with Tom Wheelwright and Andy Tanner, the Cashflow Wealth Summit which is an annual conference is 100% online. I never had the chance to meet Sharon Lechter although I know she was part of the Rich Dad story. I came to gain a good feeling about her as well as respect and adoration. The influence she had on Rich Dad or the influence it had on here and vice versa, I know it’s mutual.

She’s out there doing good and I believe she has some sound principles she talks about and we recommend you to go her website. She’s definitely mission-driven and still has a lot of work to do. I hope you enjoy the interview we had talking about the theme of entrepreneurship. She definitely is one that has seen many of those. If you like the show, we would love your feedback on iTunes. iTunes started deleting podcasts in general, hopefully not our podcast yet and hopefully never. They’re definitely restructuring some of the podcasts stuff on iTunes. If you would head over and support us, that would be amazing. All you have to do is give us a review and subscribe.

Sharon, thank you so much for taking the time to do this interview. I’m excited to talk to you about entrepreneurship because you have extensive experience in that arena.

Thanks, Patrick. I’ve been around a long time. I have done a lot of things.

Which says a lot. I’m hoping we can get to some of that. The first that I’ve been intrigued by is I’ve discovered that there are these universal variables or principles that determine the success or failure of a business or an entrepreneur. What are a few of those variables that you have discovered along the way? You’ve seen probably thousands of businesses, lots of success but also lots of failure. Have you come to some of those conclusions?

Certainly. One of the biggest ones is every entrepreneur, they’re in love with their product or their service, their idea, the deliverable of their company but too few of them take the time to build the foundation around that business. Everybody wants a successful business, but in order to make that successful business scalable and then ultimately saleable, you need to have the foundation around it. Some of that part is boring because you have to have the right legal structure, you have to have the right agreements, you have to have the right business systems and most people don’t think about that. It’s very important when you are a young entrepreneur to make sure you have a team around you and mentors that can help you build the business structure so that you can create and scale your success.

Getting to that point though, most entrepreneurs or business owners will start because they have a product or a service. Other than finding an amazing all-star team to put together right out of the gate, what are ways in which you’ve seen someone go through stages of a business to get to the point where they realize, “I need a team, I need some structure and I need to set up my operations this way?” What’s usually the process that an entrepreneur goes through before they have that realization?

The first step is you do start small. I invested $1,500 in our first print run of Rich Dad Poor Dad and continued to reinvest in the profits of the sale of the book so we can continue growing and expanding to a multimillion-dollar operation. It’s making sure you understand the needs that you have and then also that power of association is something that I talk about a lot. We were taught in school to do things on our own. Entrepreneurs typically they have their passion, they have their talent, they have their product and they feel they have to do everything themselves. The power of association is what’s going to speed your way to success.

When you're an entrepreneur, everybody's looking to you for the answer; it can get lonely and scary. Click To Tweet

In today’s world, it’s almost a necessity that you have the right people around, the right people that are going to help you market, the right mentors. It’s so important to have a mentor that can guide you around the pitfalls that other people fall into and open the Rolodex. When I have my mentoring clients, I want to make sure that they are looking at what that next level is, not where they are now but where they want to go and who can get them there the quickest. Do I know someone I can introduce them to? Is there a new association, somebody that can help them market their product? Entrepreneurship is a constantly creating environment but with that underlying structure, what you create stays and continues producing for you.

A few things that are interesting around people and having different people with different skillsets, different abilities. How do you go out finding the right person? How do you identify them? Resumes by now are understood as not necessarily the whole truth and nothing but the truth. How do you go about determining if it’s the right person?

There are lots of levels. If it’s an employee, I say hire slow, fire fast. You want to make sure that the employees that you’re bringing on understand your vision, understand where you want to go and that they have strengths where maybe you have weaknesses so they can fill that in but there’s a shared initiative. Let them be an entrepreneur within their job. Part of it is understanding what they’ve done in the past, what their strengths are and then giving them the opportunity to grow within the business. Not just hire them to do the same thing every day and give them the opportunity to own their jobs so that they feel that level of contribution.

In today’s environment, I talked to business owners all the time. If you’re not creating that entrepreneurial environment for the Millennials, install a revolving door because they want to feel like they have ownership over their life and what they’re doing even as an employee. When you’re looking at building your business advisers, does the accountant that you use have experience in what you’re doing so that they can bring their experience to the table to help create greater value for you. Is the attorney you’re using somebody that is an expert in what you do so that they can make sure they’re supporting you, that they’re not learning on your dime? Do you have a mentor who’s challenging you as well as supporting you?

Being an entrepreneur can be very lonely. You may have been a professional in a group of other peer professionals and if you had a question, you walked down the hall and walk into somebody’s office, but when you’re an entrepreneur, you’re the top. Everybody’s looking to you for the answer. It can get lonely and scary. That’s why it’s important to have those people that you and they may be in different industries, but if they’re going through the same growing pains, they may be able to help you deal with issues that come up and help you get past it. It’s a comfort to know that you have people out there that are supporting you in your success as you’re supporting them in theirs.

What are maybe some of those organizations that you have seen best support those leadership and entrepreneur roles? I totally agree with you.

There are quite a few that are regional. They may have a group in your area that may not be national. There is YPO, Young Presidents’ Organization. There’s YEO, Young Entrepreneurs’ Organization. There’s NAWBO, National Association of Women Business Owners. It’s for the women business owners who have more established businesses over $1 million. WPO, Women Presidents’ Organization, I’ve been on their national board and a member of for over twenty years. It’s an incredible organization of peer mentoring. There’s BNI, there’s LeTip. All of these are organizations are there to create and support and inter-networking and supporting each other in businesses. In addition, there are other probably local and regional organizations right here in Arizona. There’s one that’s more of a technology-based group. Check it out. Look out and find out. Talk to other people and what organizations they belong to.

That’s awesome because we haven’t mentioned any of those types of networking groups often. We’re talking about a lot of entrepreneurial principles but as far as networking, it’s always best to learn off of the experience of others instead of having to experience it yourself sometimes.

Experiential learning is so much better than book learning. If you get it from someone else, you save yourself the heartache of learning that lesson the hard way.

One of the things that I find intriguing is the notion of leadership. I find leadership an interesting principle. How have you come to characterize leadership and good leadership and maybe even bad leadership?

TWS 22 | Financial Literacy And Freedom

Financial Literacy And Freedom: Experiential learning is so much better than book learning. If you get it from someone else, you save yourself the heartache of learning that lesson the hard way.

 

There are so many thought leaders on the topic of leadership but from my perspective, I try to make things simple. A leader needs to know when to listen. A leader needs to know when to support. A leader needs to know when to make a decision. There are times when your function is that of a cheerleader, letting your team do what they do best and cheering them on. You duck when there’s praise, but you stand up when there’s criticism. There are times as a leader that you have to be the pit boss. You need to make the tough call. You need to call someone who are not performing. A leader always has the vision of the company, but also has the heart of the team and makes decisions based on both.

I would say one of the biggest things that I’ve faced is when you do have to make those critical tough, tough calls, I value the principle of co of kindness. Sometimes the managerial, dictatorial stick, for whatever reason, it’s never resonated with me. For those that experience those feelings, what are some rules of thumb to abide by to hold the line, tow the line but also do so with a degree of kindness as opposed to the proverbial stick?

The greatest talent of leaders being able to listen. Certainly, I know when I was a member of a team, if I knew I had the environment to be heard, no matter what the outcome was, I would respect it because I know I was heard. My thoughts and my suggestions were taken into consideration. As a leader, there are times when you have to be the decision-maker and you have to do what’s right for the company. Sometimes that means somebody on the team is in the wrong seat on the bus and probably if you sit and meet with them and you help them find something that’s better for them, they’re going to be happier in the long term. A toxic employee creates a toxic environment. That doesn’t mean as a leader that you can’t do it with passion and that’s how you communicate with them. Maybe it takes a little more time than a dictatorial leader will, but it ends up being better in the space in the long-term because an employee that is unhappy in their job may stay unhappy in that job. That’s not good for them, it’s not good for the company and it’s not good for the leader.

Part of that comes back to the first question you asked me is if you had the right business systems, the right code of conduct, the code of honor, things that imply what your business is for, what you believe the code of conduct is and an employee is not performing. If you can manage to the system, it’s a lot easier than manage to the personality because it keeps the emotion out of it. I had a client, a very successful dentist, he’s having a terrible time with her Millennial employees. She was very much more 8 to 5, “Don’t use your cell phone when you’re at the desk.” We sat down and I said, “Why don’t you have a code of conduct? When the next time you have a problem, you say, ‘Which one of these do you think you violated?’” It can almost become comical because I say, “I blew number five.” “What are you going to do about it?” It takes that angst, that emotion out of it because you’re pointing to a piece of paper, not to a person. That’s something that I share with all of my clients. Think of McDonald’s, you take out a little bit of that emotion and when you have high emotion, you have low intelligence. If you can manage the emotion, you’re going to get better results.

I’d love to hear your story. What are maybe some resources to point to, to understand what a code of conduct or code of honor is, how it’s created and then maybe get into some business systems? Are there some resources or guides that would help someone that’s listening that may have a smaller business that does not have established systems and would want to explore establishing?

Certainly. My husband’s an intellectual property attorney. He’s been by my side and he’s the legal mind behind many of the businesses I’ve built and created, this global brand as well as Rich Dad and many others. We put together a course called Essential Components of a Successful Business. I’m not intending this to be a commercial message, but I’m answering your question. We have that course. You can find it at SharonLechter.com because we couldn’t find it anywhere else. It’s like a college MBA class on how to build every aspect from the legal structure, understanding intellectual property, how to protect it and leverage it, business systems, how to raise money, different ways to use other people’s money, other people’s time, other people’s resources, understanding marketing and communication strategy and how important that is to have the follow up and the follow-through.

People talk about follow-up. Following through is usually the problem. It’s understanding every aspect of business systems from the moment somebody answers the phone, to following through on emails, whether you have a funnel, making sure that the customer experience is there and systems on how are you going to pay your bills, how are you going to collect money, what is your system so that you can stick to it, so that you have an organization that can be duplicated or scaled. Those systems are so important. It’s all held together by you as a leader, your team and your vision, your mission of the company. Once you can solidify that, you have an asset. That business becomes an asset. It’s no longer a job. It’s an asset that can operate with or without you.

From a system standpoint, there are so many different industries out there, different types of businesses, whether it’s product-related, service-related. Have you found that business systems are mostly universal or do they vary from industry to industry?

They vary between a large manufacturing company versus a service company. It is unique to the style of business that you have. Think operations manual, that’s step one. How does your business operate? How do you source your goods? How do you source your components? What are the financial terms related to that? Is it in time delivery or do you want to hold a certain number of days of supply down to how much of this do you have components? Who’s going to combine them? What’s the quality control procedures? What’s the return procedures? What are you going to do in handling defective merchandise? What is your return policy?

All of those and that’s a small piece of the types of systems that you have. Your operations manual is your first step in defining what’s missing within your business systems. I’ve got clients or people that have gotten all excited because they’ve got a big order from Costco or from QVC. They spent and they went and mortgaged their house to get the money to create products to be on QVC to find out that it all got dumped back to them. They lost a fortune because they got this high emotion. They didn’t have the systems and the financial intelligence to understand the importance of managing your cashflow.

Oftentimes, saying yes can get you in trouble. The entrepreneurial curse is you want to say yes to everything, but you should only say yes to a few things.

Financial freedom comes when income from your assets exceed your monthly expenses. Click To Tweet

A lot of people say yes and then figure out how. It can be a nice thing to say, but it’s a hard thing to do. You have to make sure you’ve got the financial wherewithal to follow through and then it’s the right thing for you and your business.

There’s a book that I read, Ready, Fire, Aim, and I see the point behind it. At the same time, there are also some drawbacks to approaching big decisions that way. Talk about what your story is and what gave you this bug. Clearly, you’ve had so many different experiences, whether it’s writing books or running businesses, consulting within numerous industries. What gave you that bug and what has kept it alive?

I started my profession as a CPA. Even from the very beginning of my career, I was inside companies of all different industries and saw how they did things right. Probably more importantly saw a lot of them did things wrong. It gave me this base of understanding of business operations and systems and what it takes to be successful in business. Fast forward a few years, I get married and meet the inventor of the talking book. I was able to take that and apply that in-licensing strategy around the globe. We had a new technology. This was back in 1987 before a child had any electronics. We were the very first electronic in a child’s hand. To get the parents to trust us, we partnered with companies like Disney, Warner Brothers, Sesame Street.

Understanding that power of association that helps validate you and elevate you when you needed it most allowed us to grow a very successful company that exploded over the four years from $1 million to $9 million to $23 million to $52 million in sales. Selling that company, we moved to Arizona. This was back in ’91 and in ’92, my oldest son went off to college and came home from September to December. He came home in December with a credit card debt. We didn’t even know he had a credit card. He got to college and there was a table saying, “Free pizza, free money,” and other one, “Free T-shirt, free money.” He had a good time his first semester in college. That was when he came home. It was December of ’92, we said no to bailing him out and we made him figure it out on his own.

It’s probably one of the better decisions we’ve made as parents. That was December of ’92 and that’s when I dedicated the rest of my career to financial education, financial literacy and entrepreneurship education. My passion now is as strong as it was in December of ’92. The way that I’ve done things that built the Rich Dad organization over ten years to be the largest personal finance brand in the world because of the need. I grew up in a very entrepreneurial home. I didn’t understand that everybody didn’t think the way I did. Financial freedom comes when income from your assets exceed your monthly expenses. It’s that simple. You want to invest your time in buying, building or creating assets. Once those assets get to that point, you’re financially free. It doesn’t need to be millions of dollars.

When I met Robert Kiyosaki, he was only making $100,000 a year. He lived in a two-bedroom condo. He had two small apartment complexes and it generated $100,000. His living expenses were $30,000. He was technically financially free. That message is what more people need to understand because people think financial freedom is when you’re at $10 million. No. You can become financially free if you focus on buying, building and creating assets. That has been my lifelong passion. I had fifteen books with Rich Dad. I’ve done four books with the Napoleon Hill Foundation, Three Feet from Gold, Outwitting the Devil, Think and Grow Rich for Women. Success and Something Greater, the reason I wrote this book is I want people to wake up that success means different things to different people.

We have some content that has never been published from Napoleon Hill, but we also highlight close to twenty people that have created success in their industries, all from different magic keys or secret sauce, whatever you want to call it. Their focus and their definition of success is different, but then they also always gave back that success and something greater. The reader is going to see these different stories of success and one may not relate to them at all but the next one can go, “I can do that.” I want to empower people to realize that you are where you are now because of the choices you made before now. If you want success in your life, start making different choices because it’s never been easier to start a business. It’s never been easier to promote a business. It’s never been easier to create success in your life if you do it with the right information.

From 1992, you have grown and it’s awesome that this book is coming out. At the same time, what trapped your son in 1992 it seems that the educational system, the business environment has continued to grow as well and not necessarily providing the financial education for individuals to achieve that end of financial freedom. What do you see in the Millennial generation or what do you see in the environment now that gives you hope? I’m talking mostly in the United States, but the indoctrination of kids and how they’re trained to be employees, trained to be managers, what are some signs that you see that things are changing, that kids are waking up? The Millennial generation, I find extremely fascinating because it’s totally different than all previous generations and they haven’t bought in as hard as a lot of other generations have. What else are you seeing maybe besides the Millennial generation that gives you hope?

There’s a positive and a negative. Millennials now and the younger generation, they recognize that there’s no job security. They recognize that there’s not going to be a 30-year career with a gold watch. They’re not going into it with that expectation, which means they also have more demands. You have to make sure you understand as an employer that it’s not just the paycheck, it’s the environment. If you want to build loyalty in your employees, you need to understand what they want, what they’re looking for and make them feel ownership in what they’re doing with your company. In addition to that, the school system itself is still behind the times. We’ve succeeded in some states, Arizona, we now have personal financial educations as a requirement for high school graduation. It’s not enough and we’re still working on that degree.

We talk about how the rich get richer, the poor get poorer. That’s because they learned about money at home, not at school. If we truly want to level the playing field for students and people around the world, providing that financial education is what’s going to give kids an equal footing. As we see these kids coming up, a lot of people say, “They’re lazy. They don’t want to do anything.” There are those individuals in every generation. I see young people eager to take control of their own lives, eager, recognizing that there is no job security. We will always need employees. Companies will always need employees. If you are in the market and with our low unemployment right now, it’s even more important to create an environment where your employees are proud to be part of your company. Proud to be there, proud to want to work for you and create success. As an employer, as a leader, sometimes you have to be more creative as to how you maintain that environment of excitement even if it’s a corporation and environment of entrepreneurship.

TWS 22 | Financial Literacy And Freedom

Financial Literacy And Freedom: If you want success in your life, start making different choices and start building your business.

 

Sharon, you’ve provided so much information. Tell the audience how they can get your new book and also access some of the resources that you have available. Maybe talk one more time about the business course that you have available on your website.

Thank you so much. I appreciate that. SharonLechter.com is my website. I’m also Sharon Lechter on Facebook, LinkedIn, Twitter, Instagram, everywhere. On my website, you can find more information about several online courses I have. One is the Essential Components of a Successful Business, which I spoke about earlier with my husband. I have a Financial Mastery Course that is also very in-depth getting you from being financially stressed to financially secure. I have a Play Big course, which helps take you to the point where you are financially free. All of those are available. I also have another course on Think and Grow Rich for Women.

For free, I have a podcast, Play Big Movement with Sharon Lechter and then I also have a private Facebook group, Play Big Movement with Sharon Lechter. I invite you all to join all of those. The book Success and Something Greater is available through Amazon. If you want to have a special gift related to you defining your own personal success equation, you can go to Bit.ly/successequation. It’s not a sales pitch. It’s a download of walking you through your own personal success equation, your passion, your talents, your powers of association, what actions you can take and most of all having faith in yourself, faith that what you’re doing is needed and necessary and faith that you can succeed.

Sharon, this has been amazing. Thanks again. Any final words of wisdom?

I want to thank you, Patrick, for what you’re doing. The more information we get out there energizes people to take action. I literally came home from Columbia and the folks down there, South America, they’re so eager to learn. They’re so excited. They were there before the doors open. They stayed until after the doors closed. They were so eager. I think we need to get people energized, particularly in the United States, to take the action. Many people are waiting for it to come to them. Don’t wait, make that decision and go out and create your success.

When the spectrum is wide as far as having freedom and not having freedom and being pushed in certain directions, especially from a country and political standpoint, it’s amazing how much freedom is valued, how much education is valued, how much other perspective is valued. I have tremendous hope for South America. Columbia has made its strides.

It’s amazing. It’s like the beginning. It’s on the upswing. It’s very fast-growing economy with people that are so loving and excited and eager to learn. I’m looking forward to seeing how the economy there grows.

Sometimes those countries have to experience some pretty rough times in order to turn things around and have a shift for the better. That’s awesome you were down there and were able to give them value.

Thank you. It was wonderful. They were incredible people. It was incredible seeing the progress.

I know it’s making a difference and I look at countries like Venezuela and I know Argentina is having issues too. It’s one of those things where you have the Columbias of the world and you have other countries that are making these drastic changes, it provides that flagship and a beacon of hope for the other countries that are their close neighbors. Thank you again for your time, Sharon. Best of luck on everything. We’ll get the word out on all the resources that you mentioned as well as your books.

Thank you, Patrick. Thank you for all that you do.

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About Sharon Lechter

TWS 22 | Financial Literacy And FreedomSharon Lechter is internationally recognized as a financial literacy expert and keynote speaker. She is a New York Times Bestselling author, successful entrepreneur, philanthropist, and licensed CPA and CGMA.

Sharon has been a pioneer in developing new technologies, programs and products to bring education into people’s lives in ways that are innovative, challenging and fun, and remains committed to education – particularly financial literacy and entrepreneurship. In 1989, she helped the inventor expand the electronic book industry to a multi-million dollar international market.

As founder and CEO of Pay Your Family First, a financial education organization, Sharon has served as a Presidential Adviser to Presidents Bush and Obama on the topic. In 2009, Sharon was appointed to the National CPA Financial Literacy Commission as a national spokesperson on financial literacy and was reappointed in 2014. Sharon is also a Founding Chancellor for Junior Achievement University of Success and was appointed by Arizona Treasurer Kimberly Yee in 2019 to the Arizona Financial Literacy Task Force.

Sharon co-authored the international bestseller Rich Dad Poor Dadand 14 other books in the Rich Dad series. Over 10 years as co-Founder and CEO, she led the Rich Dad Company and brand to global success. In 2008, when the economy crashed, she was asked by the Napoleon Hill Foundation to help re-energize the teachings of Napoleon Hill. Her best-selling books with the Foundation includeThree Feet from Gold, Outwitting the Devil and Think and Grow Rich for Women. And her fourth book, Success and Something Greater was just released in September. She is also featured in the movie Think and Grow Rich: The Legacy.

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