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Did you know Donald Trump ran for president in 2000? No? Well, no one else did either. The reason he didn’t win may be because no one paid attention to him.
Today’s guest, Naresh Vissa has a new book which is raising eyebrows and getting people fired up.
“Trumpbook: How Digital Liberals Silenced a Nation Into Making America Hate Again” describes how Trump detractors may have gotten him elected. During the conversation, Naresh shares how he came to write the book, how Trump used Marketing 101 to get people’s attention and the backlash he endures even though his book isn’t even out yet.
[4:32] So, why a book about Trump?
[10:41] In 2000 when Trump ran for president, he used highlevel data analysis to find trigger words.
[14:10] The four dedications in Trumpbook
[21:58] Trump mastered newsjacking to sell his ideas.
[27:50] Naresh is using grassroots efforts to market Trumpbook
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